The Times They Are AI-Changin’
January 29, 2027
Telekom Academy
Digital marketing is facing a reality check. Ad costs keep climbing, platforms are taking more control over campaign decisions, and measurement is becoming increasingly complex.
At the same time, rapid technological shifts are creating endless buzz, but not much clarity on how to adapt your strategy to deliver business results.
PERFORM 2027: The Growth Engine Conference focuses on the decisions that matter: where to invest, how to evaluate results and how to build the capabilities, roles and structures needed for what comes next.
→ AI That Actually Works
→ Measurement in an Unmeasurable World
→ The New Growth Playbook
In a single day, marketing leaders, agency executives and performance experts will hear from international speakers, delve into real cases, and take away practical ideas on what works now, what falls short and why.
Less noise. Better decisions. Time well spent.
Don’t miss out!
One day to find out what’s worth your time, money and attention in 2027.
From AI applications worth adopting to better ways of measuring marketing performance and identifying new growth opportunities, PERFORM 2027 will help you focus on what matters and put what you learn to work.
Register by December 15 and save 10% with our Early Bird offer.
What to Expect
Three key themes. One goal: helping you make better marketing decisions.
- AI That Actually Works: Discover practical AI applications and workflows that save time, improve marketing performance and create real business value.
- Measurement in an Unmeasurable World: Learn how to evaluate marketing effectiveness and make better budget decisions even when attribution is flawed and no single source provides the full picture.
- The New Growth Playbook: Find out how to identify and scale new sources of growth beyond traditional paid performance, while developing the capabilities, roles and ways of working needed to deliver them.
Why you should attend
Your time is valuable. Make sure you spend it on what matters.
- Κnow What Deserves Your Attention: Find out which tools and methods are worth adopting, where to focus your efforts and what can wait.
- Learn What Works (and What Doesn’t): Hear directly from brands and agencies about their successes, setbacks and lessons learned.
- Bring Ideas Back to Work: Leave with practical approaches you can discuss, test and apply with your team.
- Challenge Your Assumptions: Hear different perspectives that help you question established practices and rethink familiar problems.
- Connect with the Right People: Meet fellow marketing professionals from brands and agencies facing similar challenges, and exchange ideas you can actually use.
One day away from your desk. Ideas worth taking back to it.
Speakers
Hear from international experts, senior executives from leading brands and agencies, and hands-on practitioners who know what it takes to turn marketing challenges into business results.
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Who Will Be There
Different roles. Shared challenges. A common drive for better results.
PERFORM 2027 brings together professionals from brands, agencies and technology companies who shape marketing strategy, manage campaigns, evaluate performance and drive business growth.
- Marketing Leadership: CMOs, Marketing Directors, Heads of Marketing and Brand Managers.
- Performance & Growth: Heads of Performance, Growth Marketing Managers, Digital Marketing Managers and Paid Media Specialists.
- Agencies & Consulting: Executives, Account Directors, Digital Strategists and Marketing Consultants.
- Data & Measurement: Marketing Analysts, Analytics Specialists and Marketing Effectiveness Professionals.
- Technology & Platforms: AdTech and MarTech Professionals, Platform Representatives and Technology Providers.
Reasons to Sponsor
Get your solutions in front of the marketers who need them.
PERFORM 2027 connects your company with marketing decision-makers and practitioners from brands and agencies looking for better ways to improve performance, measure results and drive business growth.
- Thought Leadership
- Targeted Visibility
- Business Development
- Meaningful Networking
- Content & Community Value
- Demonstrate your expertise through practical solutions, customer success stories and insights that address real marketing challenges.
- Build credibility by showing how your company helps businesses achieve measurable results.
- Reach professionals responsible for marketing budgets, campaign execution and technology adoption.
- Showcase your products and services to an audience with a direct interest in marketing effectiveness and growth.
- Connect with prospective clients and partners facing challenges your solutions can help address.
- Generate qualified leads and create opportunities for meaningful follow-up conversations.
- Build relationships with relevant attendees through face-to-face interactions and the conference Web App.
- Strengthen connections with existing clients and discover potential new partnerships.
- Associate your brand with a conference focused on practical knowledge and better marketing performance.
- Benefit from visibility across the conference’s communications before, during and after the event.
Explore Last Year’s Highlights
Let’s Connect
Whether you’re planning to attend, bringing your team or exploring sponsorship opportunities, we’re here to help you make the most of PERFORM 2027.
Venue Sponsor
Audiovisual support
Η CONEQ Hellas συγκαταλέγεται στους κορυφαίους παρόχους οπτικοακουστικής υποστήριξης στην Ελλάδα, με εξειδίκευση σε συνέδρια, εταιρικές εκδηλώσεις και MICE διοργανώσεις. Παρέχει ολοκληρωμένες λύσεις σε ήχο, εικόνα (LED walls & προβολές), φωτισμό, σκηνικές κατασκευές και ζωντανή μετάδοση (live streaming) για υβριδικά formats. Διαθέτει επίσης εξοπλισμό ταυτόχρονης διερμηνείας (ISO booths, IR/RF) και Tour Guide Systems για πολύγλωσσες διοργανώσεις.
Επικοινωνία: info@coneq.gr | +30 211 2163453 | coneq.gr
Catering Services
Language Accessibility Sponsor
Official Publication
Contact Us
Faidra Baritaki, T: +30 217 7776 192, E: pbaritaki@boussias.com
Dannos Tsakalos, Τ: +30 217 7776 151, E: dtsakalos@boussias.com