Anna Gorka

Anna Gorka is a digital expert with 15 years of international experience in the media and technology industry. She joined Aleph five years ago and has since played a pivotal role in building and scaling Spotify’s business into an exclusive global partnership across 84 markets.

As EMEA Partner Director, Anna leads growth across 50 fast-growing markets, driving the launch of new Spotify solutions, including Spotify Ad Manager, and accelerating the programmatic business. Prior to Aleph, she spent four years in the data industry, where she built and led international sales teams across Europe.

Having witnessed the digital transformation firsthand since 2010, Anna brings deep market insight, strategic vision, and a strong passion for innovation.

Presentation title:
"Tune In to Performance with Spotify Advertising"

In this session, Anna will briefly introduce Spotify and its new Ads Manager, but her primary focus will be on demonstrating Spotify’s evolution into a visual, data-driven performance environment.

She will present how advertisers can utilize the platform’s massive reach and specialized ad formats to drive immediate user action during key daily moments. You will discover how to leverage the features within the Spotify Ads Manager for precise targeting and real-time optimization, ensuring consistent results focused specifically on lower-funnel KPIs.

Ultimately, Anna will show you how to apply localized insights to execute efficient, high-impact campaigns that convert traffic based on specific consumer behaviors and preferences in the Greek market.