Brad Mac

Brad has spent the past five years in growth and performance marketing, most recently leading Chanel’s paid media. A year ago, he joined forces with Oliver Yonchev to co-found Unreasonable, a creative-first growth marketing agency.

Their mission: to set the stage for profitable growth and uncover what others overlook. Brad and his team guide brands toward underpriced, under-appreciated opportunities that truly move the needle.

Or, as Brad likes to put it: “We don’t chase algorithms, we chase goosebumps.”

Presentation Title (19/1):
"The Performance Ceiling and How to Break It"

Most brands don’t slow down because they run out of budget; they slow down because they hit what Brad calls The Performance Ceiling. It’s the invisible cap that appears when you’ve squeezed every drop out of paid media, performance creative, and platform algorithms, and suddenly, scaling further starts costing you more than it returns.

In this keynote, he'll unpack what causes the ceiling, why 95% of brands get stuck there, and the framework used by brands like ThruDark, Refy, and Dutch Barn to break through it. You’ll learn how to move from “running ads” to “running marketing” and why the future belongs to founders who can blend performance discipline with creative brand-building.