Fred Maude

As the Founder of Addesu, Fred leads a digital marketing agency that blends tailored media strategy with precision execution and continuous optimisation. He works closely with brands to navigate a fast-changing marketing landscape, helping them harness emerging channels, data-driven insights, and innovative campaign structures to deliver measurable growth.

Currently, Fred is focused on developing AI-powered tools and solutions that help businesses turn complex data into actionable insights, streamline decision-making, and solve real-world marketing challenges.

Presentation Title:
“AI Said What?” Reclaiming Strategic Thinking in an Automated Ad World"