Gigi Aboutaam

Gigi Aboutaam is a Sr. Partner Manager at Amazon where she focuses on helping partners grow their Amazon Ads business globally including ADSP, Prime Video Ads, and Twitch. Prior to Amazon, she spent 11 years in NYC and 5 years in Dubai working in Marketing, AdTech and Consulting. She has extensive international experience across EMEA, North America, and LATAM.

Presentation Title (20/1):
"Why The Google/Meta Duopoly Is Over, and How Amazon Now Controls Consumer Intent"

Amazon has evolved from a simple e-commerce platform into an "All-in-One Growth Engine" that now represents the true third pillar in the digital advertising landscape, challenging the traditional Google/Meta duopoly.

The core message is that Amazon is uniquely positioned to drive full-funnel growth because it captures high-intent shopper data at the point of decision, as 63% of product searches now start on Amazon.

In this session, we will discover how brands can leverage Amazon's unique consumer intent data—both on and off the platform—to achieve superior performance. Essentially, Amazon is the new strategic imperative for maximizing ROAS and total market reach.