Abdur Rahman

Abdur Rahman is a Senior Product Lead for Measurement at Google, where he focuses on pioneering technologies that measure the true impact of media investments. With years of experience across marketing analytics and performance marketing, Abdur is a recognized expert passionate about helping brands navigate complex data landscapes to unlock sustainable growth.

Presentation Title (20/1 - Online Presence):
"The Measurement Growth Engine: Turning Data into Business Impact"

As performance marketing evolves through AI and automation, measurement is no longer just about tracking—it is the engine of growth. Abdur Rahman, Senior Product Lead for Measurement at Google, will break down how to build a resilient measurement strategy that survives the shift to a privacy-first world. Learn how to strengthen your data foundation and move from simple metrics to measuring true business impact, ensuring every Euro of media investment drives maximum ROI.