Kleopatra Psilogiannopoulou

Kleopatra Psilogiannopoulou is Head of Digital Performance & Web Analytics at Onside, with 13 years of experience across digital marketing and the online gaming industry. Her work focuses on using data, analytics, and experimentation to drive sustainable business growth and improve user experience at scale.

She has led performance marketing activities across Google, Social, and premium display channels, designing and executing A/B testing, personalization initiatives, and advanced attribution models. Kleopatra works closely with technology and product teams to ensure accurate web analytics implementation across complex digital ecosystems and new platform launches.

She holds a BSc in Mathematics and an MSc in Applied Economics & Finance. Her work has been recognized with multiple industry awards, including Gold distinctions at the SoMe Awards and Mix Awards. Kleopatra specializes in bridging strategic thinking, data-driven decision-making, and meaningful growth.

Panel Discussion Title (20/1):
"Beyond Performance: From Platforms to Out-of-the-Box Optimization"

The current trajectory of Performance Marketing demands a fundamental shift: it’s time to move beyond conventional platform-based optimization and adopt a truly business-driven approach.

This panel will explore how marketing can evolve from campaign execution to business acceleration.
How can we connect performance with product, content, and customer experience? And what does it take to break silos and measure success by actual business impact — not just by the platforms report?

Join this forward-thinking panel to discover how “out-of-the-box optimization” is reshaping the future of Performance Marketing.