George Skaltsis

George Skaltsis is a digital growth strategist with 11+ years of experience driving exponential scale for brands and agencies across Central Eastern Europe. Currently a Strategic Agency Manager at Google EMEA, George partners with leading agencies to architect digital strategies that bridge the gap between brand influence and performance ROI.
As a Product Specialist for YouTube and Demand Gen, he is at the forefront of the creator-led entertainment era, specializing in scaling business goals through Google’s most advanced AI-powered diversification tools.

Presentation title (20/1):
"YouTube Upfront 2026: Harnessing Creator Influence for Full-Funnel Performance"

As the global leader in streaming watch time, YouTube continues to redefine the digital landscape. This session explores the platform’s explosive growth and the unique, trust-based engagement creators offer brands. Discover how to leverage next-generation AI tools and immersive ad formats to drive measurable results in 2026.