Mariia Bocheva

A regular speaker at major conferences around Europe, Mariia Bocheva has extensive experience in driving commercial execution, particularly in the areas of advanced measurement and AI-powered performance solutions.

As a Senior Account Manager at Google, she drives business growth by solving complex problems, optimizing processes, and building what hasn’t been built before - blending strategy, execution, and deep cross-functional expertise to make things happen.

Presentation title (20/1):
"Navigating the future of search: Driving growth with Google AI in 2026"

Google Search is undergoing a fundamental shift, moving from simple keyword matching to an AI-driven, conversational experience that meets increasingly complex user intent. This presentation outlines how advertisers can transition from "campaign mechanics" to "growth architects" by leveraging Google’s AI-powered tools.