Stavroula Kakkava

Panel Discussion Title (20/1):
"Beyond Performance: From Platforms to Out-of-the-Box Optimization"

The current trajectory of Performance Marketing demands a fundamental shift: it’s time to move beyond conventional platform-based optimization and adopt a truly business-driven approach.

This panel will explore how marketing can evolve from campaign execution to business acceleration.
How can we connect performance with product, content, and customer experience? And what does it take to break silos and measure success by actual business impact — not just by the platforms report?

Join this forward-thinking panel to discover how “out-of-the-box optimization” is reshaping the future of Performance Marketing.