John Kamilakis

Yiannis Kamilakis is the Marketing Director of KIKO Milano, the leading Italian make-up brand, where he leads the brand’s growth strategy across Greece, Cyprus, Bulgaria, and Romania, connecting data-driven marketing with an interactive beauty experience across physical and digital channels.
He brings 12 years of experience in retail, brand strategy, and brand development, having previously served as Marketing Director at Public, Group Marketing Director at Cosmos Sport, and Trade Marketing Manager at Apivita.

Panel Discussion Title (20/1):
"Beyond Performance: From Platforms to Out-of-the-Box Optimization"

The current trajectory of Performance Marketing demands a fundamental shift: it’s time to move beyond conventional platform-based optimization and adopt a truly business-driven approach.

This panel will explore how marketing can evolve from campaign execution to business acceleration.
How can we connect performance with product, content, and customer experience? And what does it take to break silos and measure success by actual business impact — not just by the platforms report?

Join this forward-thinking panel to discover how “out-of-the-box optimization” is reshaping the future of Performance Marketing.