Juliana Jackson

An enterprise strategist specializing in Data Science & AI, product and digital experience, Juliana currently works as Cloud Director Data Science at Jellyfish. whereas she also teaches Data Storytelling & Visualisation at IHM Business School.

A recognised industry voice, Julianais also a regular speaker at top conferences around Europe, the host of the "Standard Deviation Podcast", your go-to resource for navigating a career in digital analytics or technical marketing, as well as the Author of "Beyond the Mean" - a weekly newsletter focusing on AI, enterprise data strategy, and system-level thinking.

In 2025, she became a Lovie Award Winner, receiving both the Bronze award for Best Use of AI & ML and the People’s Lovie Award in the same category — a testament to her work at the intersection of creativity, intelligence, and technology.

Presentation Title:
"The Haystack Paradox: What Happens After AI Creates a Million Ads"

Generative AI has given brands a superpower: the ability to create personalized creative at infinite scale.
But superpowers create super-problems. How do you test a million variations? How do you know why Ad #347 worked for Gen Z while Ad #892 worked for Boomers? How do you avoid destroying your brand with AI-generated garbage?

This talk introduces creative intelligence as the emerging discipline that transforms generative AI from a production tool into a strategic weapon—and explains why 2026 will be the year every CMO has to master both.